Travel remains a priority for consumers, but the way people travel is changing,” said Miguel Sanz, President of the European Travel Commission. For destinations, this marks a clear shift: competitiveness is no longer built on appeal alone, but on the ability to deliver value, safety, accessibility and more balanced visitor flows across regions and seasons.
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Across the UAE, women are no longer simply participating in the economy. They are investing, planning, managing risk and shaping long-term decisions. For Dubai, one of the world’s most dynamic tourism destinations, this evolution offers a valuable insight into the traveller of tomorrow.
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Presented during VivaTech 2026 in Paris, new research commissioned by Booking.com in partnership with Oxford Economics highlights the economic weight of travel demand across Europe, from accommodation and transport to retail, food services, entertainment and regional economies.
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